Thomas the Train

Thomas the Train is a brand that is over 70 years old and has a very rich history with Europe as well as America.  Mattel bought the brand in 2011 and decided to keep it's core look and feel, until 2015 when Mattel decided to launch Thom Girl in 2017.  Below is the first look at concepts made for Thom Girl presented at the 2016 Creative Summit.

Concept Board for Thom Girl presented at Creative Summit

Product Categories

Also shown below are examples of the categories I managed within the core brand of Thomas the Train. These categories include: Apparel, Footwear, Socks, Graphic Tees, Outerwear, Sleepwear, Underwear, Swimwear, Headwear, Watches, Backpacks, Costumes, Sunglasses and home decor.