Fisher-Price has been an American toy staple for over 85 years. It is a brand parents trust for it's innovation, safety, learn to grow features, and design. In late 2014, Mattel announced Fisher-Price's new Creative Director for 2016-2018, Jonathan Adler. I worked on the launching products for Buy Buy Baby. Below is an example of working with the Jonathan Adler team to integrate their strong brand aesthetic with the Fisher-Price brand aesthetic along with making sure it was fashion/ trend right for the Buy Buy Baby consumer. Final product of the launch is featured below as well.