For the Ever After High Brand we service many different retailers all season long and each retailer has a different customer they need to service. To give each retailer exclusive looks for the brand we created trend asset packs. There are about 6 of these created each year. Featured below is an example of what a trend asset pack includes followed by final CADS and production samples of the line.


After the trend asset pack there is a sample of all the categories I manage within the brand. These categories include: Apparel, Footwear, Socks, Graphic Tees, Outerwear, Spa, Sleepwear, Underwear, Swimwear, Jewelry, Headwear, Watches, Backpacks, Fashion Bags, Costumes, and Dress-Up.